Marketing playbook — 90-day ops runbook

This file is a runbook, not a script. None of it is automated by the marketinga.agent. The Convener (Codephreak) reads this, schedules the work, and uses the agent to execute the campaign-shaped pieces (drafting, GEO probing, attribution-receipt emission). The strategy choices stay human.

The plan reflects the spec from the May 8 2026 HBR-mapped document, with conservative defaults and explicit Phase-2 markers where on-chain action is required.

T0 — week 1 (May 9–15, 2026)

• [ ] Freeze the GEO baseline. marketinga.agent.run_geo_probe() against ChatGPT, Claude, Perplexity, Gemini, Grok with the seven brand terms (PYTHAI, DELTAVERSE, BANKON, mindX, AgenticPlace, BONAFIDE, marketinga.agent) and the 30-prompt set. Commit the rollup as Tessera credential geo_baseline:2026-05-15.
• [ ] Brand-code finalized and committed (already done in this drop).
• [ ] Wikidata Q-item drafted via agents.marketing.tools.wikidata. Convener manually submits via WP:AfC.
• [ ] llms.txt + llms-full.txt deployed to mindx.pythai.net, agenticplace.pythai.net, bankon.pythai.net static-site roots.
• [ ] schema.org Organization / SoftwareApplication / Article / FAQPage @graph rolled across all three sites.
• [ ] IndexNow ping wired to the CMS (operator step; tool exists at agents.marketing.tools.indexnow).
• [ ] Codephreak posts one long-form essay on the ETHGlobal OpenAgents experience tagged to ethglobal_openagents_lineage pillar. Founder voice — agent does not draft.

Week 2 (May 16–22)

• [ ] Foundry CI gate green; MarketingAttributionReceipt smoke-deployed to Base Sepolia for end-to-end test.
• [ ] Three Reddit AMAs scheduled (r/ethereum, r/algorand, r/MachineLearning). The CPO soldier skill drafts the prep documents (boardroom approves); Convener approves; Codephreak runs the AMAs manually.
• [ ] First Frame on Farcaster /aiagents lets users mint an "ETHGlobal OpenAgents 2026 attestation" — a Tessera credential as collectible.
• [ ] Apply for inclusion in Electric Capital crypto-ecosystems taxonomy.

Week 3 (May 23–29)

• [ ] Shoulder-content burst: one post on freeCodeCamp ("How HTTP 402 enables agent payments — a practitioner's view"), one on The New Stack ("BDI agents in 2026: why beliefs/desires/intentions still wins over single-prompt orchestration"), one on InfoQ ("Constitutional layers for AI DAOs: the dual-chain pattern"). Each cites mindX, AgenticPlace, BANKON, BONAFIDE in passing.
• [ ] Reddit presence intensifies: thoughtful long-form replies in 5–10 high-authority threads per week. No link-drops.
• [ ] Discord daily-active-senders metric becomes a tracked weekly KPI.

Week 4 (May 30 – June 5)

• [ ] First demo video: ≤2 minutes, shows marketinga.agent autonomously generating, A/B-forking, distributing, and reporting on a single campaign brief, with the receipt visible on basescan. Pinned X post by Codephreak.
• [ ] Companion long-form on the Convener-Counsellor pattern (this is one of the few areas where founder voice + agent voice overlap; Codephreak writes, agent fact-checks against data/brand_code/).
• [ ] Operator step (Phase 2): MarketingAttributionReceipt mainnet-deploy to Base via forge script daio/contracts/marketing/script/DeployMarketing.s.sol:DeployMarketing --broadcast.

Week 5 (June 6–12)

• [ ] Hackathon co-sponsorship announced: PYTHAI bounty at the next ETHGlobal event. $50k for "best agent built on PYTHAI mindX SDK + AgenticPlace + x402".
• [ ] DevRel push: SDK quickstart published with full working example, no ellipses, copy-pasteable.
• [ ] Per-product llms-full.txt files deployed (mindX, AgenticPlace, BANKON, x402 integration, BONAFIDE).

Week 6 (June 13–19)

• [ ] First commissioned research drop: Decentralised.co or Delphi Digital analysis of "the constitutional-layer thesis: why dual-chain DAIO is the AI×crypto missing piece."
• [ ] Coordinated press: CoinDesk, The Block, Decrypt receive embargo packets.
• [ ] Bankless podcast booking confirmed for week 7.

Week 7 (June 20–26)

• [ ] Bankless drops, Empire drops, Decentralised.co research drops on the same day.
• [ ] marketinga.agent generates the post-launch content burst across X, Farcaster, LinkedIn (Convener review for each).
• [ ] KOL outreach moves to the AI-side: Latent Space pod inquiry, Lenny's pod inquiry. agents.marketing.tools.kol_outreach drafts; Convener sends.
• [ ] Wintermute engagement announcement (no terms disclosed).

Week 8 (June 27 – July 3)

• [ ] Re-measure GEO baseline. Track delta. If share-of-voice in any engine is below 5% across the seven brand terms × 30-prompt set, the CISO soldier skill flags for Convener intervention.
• [ ] Second demo video: agent-to-agent transaction on x402, two PYTHAI agents trading services, one Tessera credential per call.

Week 9 (July 4–10)

• [ ] Hackathon week. Codephreak attends in person; PYTHAI sponsors a side-event happy hour; bounty winners announced live.
• [ ] Second commissioned research piece: Messari analysis of "Proof-of-Active-Cognition emission design" comparing PYTHAI to Olas PoAA and Bittensor dTAO.

Week 10 (July 11–17)

• [ ] Listing pipeline starts. Tier-2 CEX outreach (Bybit, Gate, MEXC, KuCoin) begins with the listing-application packet that includes the Foundry test reports, the audit report, the DAA/sticky-TVL projection, and the marketing-treasury buyback rule.
• [ ] Wintermute begins active making.
• [ ] First Frame-native PYTHAI agent deployed on Farcaster /aiagents.
• [ ] Operator step (Phase 2): MarketingTreasury mainnet-deploy to Ethereum L1.

Week 11 (July 18–24)

• [ ] Coinbase Asset Hub application submitted (~30-day timeline).
• [ ] Public technical AMA on X Spaces with Codephreak + the Counsellor agents (agents respond via TTS through ElevenLabs voice cloning, but only Convener-approved scripts).
• [ ] Third commissioned research piece announced.

Week 12 (July 25–31)

• [ ] Quarterly RetroPGF round one. Foundation treasury (sourced from MarketingTreasury.foundation 1% share + initial endowment) distributes 100k USDC across ten teams that built on PYTHAI in the prior 90 days.
• [ ] Public dashboard.
• [ ] Codephreak writes the quarterly philosophical pillar essay (code_as_dojo) — the manual founder-only piece — anchoring the 90-day arc.

Day-90 KPI review

These are the metrics. The vanity numbers (Twitter followers, raw TVL, total Discord members, total hackathon submissions) are explicitly not measured and not reported.

• D30 cohort retention of transacting addresses ≥ 25% (Polymarket-class threshold; below this means the agent marketplace lacks habit).
• Weekly active agents with tokens billed > 0 ≥ 50 (the agent-marketplace NSM; fewer means demand is thin).
• Adjusted x402 revenue ≥ $25k/month (the monetization NSM at this stage).
• GEO share-of-voice ≥ 10% across at least three of five engines for the seven brand terms.
• Senior-developer commits to PYTHAI ecosystem repos ≥ 50 unique authors (Electric Capital methodology).
• At least one Tier-2 CEX listing live with Wintermute making.
• Coinbase application advanced past Legal review.

What to do if behind plan

• GEO behind by week 8: trigger an unbudgeted commissioned research drop at week 9 instead of waiting for week 12. The Princeton GEO paper benchmark of 30–40% citation lift is the modeling reference; one well-cited paper moves share-of-voice ~10pp in 30 days.
• D30 retention behind: debug the agent-marketplace UX before any new content. Retention is downstream of habit-forming surface, not narrative.
• Senior-dev commits behind: double the hackathon bounty pool. Solana's 8-hackathon → 3,000-projects pipeline is the playbook.

What to do if ahead of plan

• GEO ahead: save research budget for the constitutional-layer narrative drop in month 4. That post is the harder one to write and will need more internal iteration.
• Retention ahead: that's the agentic flywheel landing. Don't perturb it.

Operator playbook for marketinga.agent itself

# Before week 1
python -m agents.marketing.onchain.bind_identity --dry-run     # preview
python -m agents.marketing.onchain.bind_identity --execute     # bind (operator-gated)

Run a campaign (dry-run; outbox only)
python -c "import asyncio; from agents.marketing.marketinga_agent import MarketingaAgent, CampaignBrief; \
  inst = asyncio.run(MarketingaAgent.get_instance(brand_code_root='data/brand_code', \
    toml_config_path='data/config/marketinga.toml', llm_caller=lambda s,u: __import__('asyncio').sleep(0))); \
  ..."     # see docs/MARKETING_AGENT.md for the canonical caller wiring

Inspect
curl http://localhost:8000/marketing/status?h=true
curl http://localhost:8000/marketing/campaigns?h=true
curl http://localhost:8000/marketing/identity?h=true

Flip live publishing (Phase 2)
export MINDX_MARKETING_FARCASTER_LIVE=1
export MINDX_MARKETING_X_LIVE=1

The CI gate runs:

pytest -q --override-ini="addopts=" tests/test_marketing.py tests/test_brand_code.py tests/test_geo_probe.py
cd daio/contracts && FOUNDRY_PROFILE=marketing forge test --fuzz-runs 50000

Both must be green before any merge that touches the marketing layer.